PuroEGO is a Spanish company that was born as a result of more than 20 years of experience in the textile sector. Based in Madrid, the brand was launched in 2007 with the aim of providing a more dynamic and urban vision to men's fashion, always relying on the essence of artisanal tailoring.


Aimed at a man with a cosmopolitan character, interested in trends and concerned about his personal image, PuroEGO offers an affordable fashion proposal based on the commitment to the design, details and quality of its garments.

With a differentiated product that combines functionality and contemporary elegance, PuroEGO advocates a style it calls The New Classic: a real encounter between the essence of tailoring and its adaptation to everyday life.


Our collections are divided into two product lines that share the same personality:

Tailoring : with a clear sartorial tradition, our most sophisticated collection is made up of a wide range of suits with modern fits and impeccable patterns that bring the distinction of the authentic dandy to the men's wardrobe.

Smart Casual : perfect for everyday wear and designed for an all-rounder, the collection is made up of garments that stand out for their fresh, current and relaxed design.


Currently, PuroEGO has more than 30 points of sale in Spain that include its own stores, franchises and corners within El Corte Inglés. In addition to its online store and beyond the national scope, the company is immersed in an expansion plan focused on the Latin American market where it already has more than 50 points of sale in Mexico and is also present in Bolivia and Chile .